A video course by Will Cady, launching December 2026

Tarot for Storytelling

Learn to read the cards as the elements stories are made of, and find the story you’re here to tell.

Hear when enrollment opens

Includes the free 12-minute introduction, “Are psychics lying?”

Will Cady leaning on a marble bar, holding a tarot deck with The Moon card facing out

Why this course

The big con isn’t in making you believe psychics have gifts. It’s in making you believe you don’t.

After well over a thousand readings, Will has come to believe that what we call being psychic is an aptitude for creativity. The most gifted readers he has met are also gifted storytellers, people who read a room, sense an emotional truth and find the symbol that makes it click.

Will Cady striking a match over a small brass bowl

Tarot for Storytelling teaches the deck as an operating system for the creative mind.

Its 78 cards hold the elements stories are made of: the symbols, the archetypes, the zodiac, the Kabbalah and the quest for the Grail. You learn to see the cards, speak what you see, and build characters, scenes and forces from them.

What you’ll be able to do

Leave with a creative practice

  • I

    Turn any three cards into a story

    Read the images at face value before the meanings, and trust what you see.

  • II

    Build characters from the court cards

    Sixteen archetypes, combined like a genetic code, for characters that feel complete.

  • III

    Find where a stuck project has stalled

    Fire, air, water and earth as the four stages of making anything, and the fix each one needs.

  • IV

    Name the forces beneath a story

    Use the Major Arcana, the planets and the zodiac to give a story its ruling current.

  • V

    Keep a practice for life

    Spreads to return to whenever you’re stuck, including the Which Way Is North Compass Spread.

Who it's for

Every kind of storyteller

You are already a storyteller by virtue of your curiosity. Most people recognize themselves in more than one of these.

  • Screenwriters and fiction writers

    For the story you can feel but cannot find the door into.

  • Journalists and reporters

    For surfacing the deeper story beneath the facts without distorting it.

  • Game designers and worldbuilders

    For generating characters, factions and branching stories fast.

  • Experience designers

    For mapping how it feels to move through an experience.

  • Marketers and brand storytellers

    For reaching mythic resonance instead of feature lists.

  • Coaches and therapists

    For a shared vocabulary for the inner work you already do.

  • Performers and musicians

    For making an instinct for image and feeling repeatable.

  • Spiritual creatives

    For bringing a deck you already love into your creative work.

One of the secrets from Lesson 8

Buried codes in ancestral intelligence

At the center of the Wheel of Fortune card, the letters of tarot sit on a turning wheel. Read them in any direction and each word that appears names a commitment of the storyteller.

  1. TaroLearn the secrets.
  2. ToraRead the stories.
  3. RotaTurn with the seasons.
  4. OratSpeak into creation.
  5. AtorDedicate your heart.

The course

From the surface to the hidden blueprint

Each lesson builds on the one before and ends with a workshop. Any tarot deck works; Lesson 3 uses the Rider-Waite.

  1. Intro

    Are psychics lying?

    Why being psychic is an aptitude for creativity, and how to begin finding your story.

  2. 1

    Types of storytellers

    Find the kind of storyteller you already are, and your door in.

  3. 2

    Tarot on the surface

    Read the images before the meanings, and tell your first story.

  4. 3

    Tarot underneath

    Four suits as four paths, and the Fool’s journey through the Major Arcana.

  5. 4

    Creating through the elements

    Fire, air, water and earth as the stages of making anything, and the sixteen court cards as characters.

  6. 5

    Creating scenes through number

    Ace through Ten as a grammar for the moments of a story.

  7. 6

    Forces

    The planets and the zodiac as the currents beneath a story.

  8. 7

    The hidden blueprint

    The Tree of Life, the map that shows why every card means what it means.

  9. 8

    The story of stories

    The quest for the Grail, and what story is for.

  10. +

    Spreads to create with

    A working practice, including the Which Way Is North Compass Spread.

Launching December 2026 at a founding price of $111.

Hear when enrollment opens

What’s included

Everything you need to begin

  • Ten video lessons

    About three hours with Will, from the free introduction to the final spreads.

  • A workshop after every lesson

    Hands-on exercises where most of the learning happens, at whatever pace suits you.

  • The maps behind the deck

    The Major Arcana assignments chart and the Tree of Life, the diagrams that show why every card means what it means.

  • Spreads to create with

    Time spreads, the Fool’s Journey and the Which Way Is North Compass Spread.

  • Learn on your schedule

    Hosted on Kajabi. Watch on any device and take the lessons in your own time.

  • Any deck works

    Lesson 3 uses the Rider-Waite, the most common deck in the world and an inexpensive one.

Portrait of Will Cady in a white shirt with prism light

Your teacher

Will Cady

Will is a creative intuitive and an intuitive for creatives. He got his first tarot deck from his father at seven, and has since given well over a thousand readings, from Mystic Journey, once one of Los Angeles’ most celebrated metaphysical shops, to resident mystic for Reddit Inc. and Soho House.

He was raised by a poet-philosopher mother and a Rinzai Zen priest father, and studied one-on-one with Zen masters and psychic practitioners. His Celtic and Jewish heritage runs through the course, which follows the cards back to the quest for the Grail and the Kabbalah’s Tree of Life.

He is also a Berklee-trained musician whose work has passed 3.5 million streams, the founder of Reddit’s in-house creative agency, and the author of Which Way Is North, a handbook for human creativity. This course brings those worlds together: the reader’s eye, the storyteller’s craft and the strategist’s structure.

Read Will’s story

From Will’s readings

  • “I was a bit skeptical of Tarot but Will gave me a brief background and was terrific in guiding me with care through this practice and any questions I had. Found it very informative, inspiring and have been recommending friends to do Tarot. You’re in good hands with Will!”

    Andrew
  • “Will’s reading helped me to find focus and notice events happening around the subject in question. His reading was so accurate the first time I booked a second session when I was about to make a big decision. His reading helped to accept facts as if they were meant to happen.”

    Jillian E.
  • “Will did a personalized virtual tarot reading for me. I really enjoyed our discussion and the way he carried out the reading - it felt very genuine and put me at ease with what the future holds.”

    Mary B.

The founding price

$111for the first students

Tarot for Storytelling launches in December 2026. The founding price of $111 will rise as the course grows. To hear when enrollment opens, or to ask anything about the course, send a note to Will’s team.

Hear when enrollment opens

Questions

Before you begin

Do I need to know tarot already?

No. The first lesson asks you only to look at three cards and tell a story, and it works whether or not you have touched a deck before. Each lesson builds on the last, so by the end you are reading the architecture underneath the whole deck.

Which deck do I need?

Any deck works for most of the course. Lesson 3 uses the Rider-Waite, because its structure is the easiest to see. It is the most common tarot deck in the world and widely available.

Is this about fortune-telling?

The course treats tarot as a system of symbol and archetype for making stories: characters, scenes and the forces beneath them. You can approach it as a creative tool, a spiritual practice, or both.

Who is the course for?

Writers, journalists, game and experience designers, marketers, coaches, performers and anyone who already loves the cards. If you work with stories, it is for you.

How is it delivered?

Ten video lessons hosted on Kajabi, each followed by a workshop. You can watch on any device and move at your own pace.

When does it launch, and what does it cost?

The course launches in December 2026 at a founding price of $111. The price will rise over time. Send a note to hear when enrollment opens.

Can I try it first?

Yes. The 12-minute introduction, “Are psychics lying?”, is free. Send a note and you’ll hear when it is released.

The quest is in the question.

What’s your story?

Hear when enrollment opens