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Privacy policy

Last updated November 9, 2026

This site is run by Will Cady. It collects as little as it can: only what someone chooses to send through the contact form, and anonymous visit counts. It sets no cookies of its own, and nothing collected here is sold or shared for advertising.

What the contact form collects

When someone sends an inquiry or a question about the Tarot for Storytelling course, the form collects their name, email address and message, and, for speaking inquiries, their organization and any event details they choose to add. Will and his team use it only to reply and to follow up on that conversation.

Submissions are delivered by Formspree, a form service that processes them on Will’s behalf. Inquiries are kept for as long as they’re useful for the conversation and its records, and are deleted on request.

Visit statistics

The site counts visits with privacy-focused analytics that use no cookies and don’t identify or follow individual visitors across sites. It sees things like which pages are read, which site sent a visitor, and the country and type of device. These figures are only ever looked at in aggregate.

Hosting

The site is hosted by Cloudflare, which, like any web host, briefly processes technical information such as IP addresses to deliver pages and keep the site secure. The site’s fonts and images are served from this site itself, not from outside services.

Other sites and players

The audiobook preview on the book page loads Spotify’s player only if a visitor chooses to play it; at that point Spotify’s own privacy policy and cookies apply. Links to Substack, Kajabi, booksellers, social networks and other sites lead to services with their own privacy policies, including the newsletter on Substack and the course on Kajabi.

Your choices

Anyone can ask to see, correct or delete the information they’ve sent through this site. Visitors in the European Union, the United Kingdom and California have these rights by law, and Will extends them to everyone. To make a request, send a note through the contact form and say it’s a privacy request.

The site isn’t directed to children under 13, and doesn’t knowingly collect their information.

Changes

If this policy changes, the new version will be posted on this page with a new date.

Letters from Will

Every few weeks, an essay from Will about the stories people choose and the questions underneath them, delivered free through his Substack, Which Way Is North.

Which story are you choosing this week?

Subscribe on Substack

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